Step One shares: Greg Taylor says bright underwear colours like

Description

The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.

Step One founder Greg Taylor on boxers, business and big ideas

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Step One shares: Greg Taylor says bright underwear colours like fuchsia and lychee are selling well in tough times

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STEP ONE Mens Underwear Boxers 3-Pack - Moisture-Wicking, 3D Pouch + Chafe-Reducing Men's Underwear. Men's Clothing Fabric Made from Organic Bamboo Trunks - Boxer Briefs Black : : Clothing, Shoes & Accessories

The Best Men's Underwear in 2024

The Jack Button Down Shirt in Blue Chambray, Organic Cotton

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