The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.
Step One founder Greg Taylor on boxers, business and big ideas
Step One Announce Biggest Brand Partnership Yet with Surf Life Saving Australia - Surf Life Saving
Step One takes Big and Tall underwear a few steps further! - Bear World Magazine
Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds
Step One shares: Greg Taylor says bright underwear colours like fuchsia and lychee are selling well in tough times
How Greg Taylor scaled his company while remaining sustainable
STEP ONE Mens Underwear Boxers 3-Pack - Moisture-Wicking, 3D Pouch + Chafe-Reducing Men's Underwear. Men's Clothing Fabric Made from Organic Bamboo Trunks - Boxer Briefs Black : : Clothing, Shoes & Accessories
The Best Men's Underwear in 2024
The Jack Button Down Shirt in Blue Chambray, Organic Cotton
One Giant Step For Man
Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots
Step One back on the horse after early stumble
Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday
Step One - The Story by Founder Greg Taylor