Fashion retail - what's the difference between a size 10 and a

Size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register or keeping an online purchase.

Depending on the shop, my size can vary from a size 10 to a size 16

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Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail