Legacy brands no more! New-age shoppers choose Zudio, Reliance Trends over Arrow and Allen Solly. - The Economic Times

Financial year 2023 was great for apparel companies as shoppers were back to buying spree with vengeance. However, legacy brands by listed firms such as Aditya Birla Fashion and Retail, Arvind, and Page Industries, have witnessed a tough Q2 FY24. With dwindling brand loyalty and a high fashion-churn rate, legacy brands need to stay relevant and affordable.

Fashion-forward & pocket-friendly: Retailers eye value fashion to

Inside Fashion Vol.20 No.2 by InsideFashion - Issuu

Brand Loyalty: How Price Creep Tests Consumer Allegiance

Anil pays FM, PM & Maran a quick visit - The Economic Times

Sunjay Ghai on LinkedIn: Legacy brands no more! New-age shoppers

Arvind Fashions - Powering Fashion in India

apparel manufacturing technology, fashion technology news

Loyalty and the Brand's Role Across the Traveler Journey

flying-machine - Arvind Fashions

2022 Agency of the Year Silver: Zulu Alpha Kilo embraces the chaos