Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Morphe Is Cutting Ties With Jeffree Star & Jeffree Star Cosmetics Responded

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Jeffree Star dropped from Morphe after Tati Westbrook controversy

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Jeffree Star - Tools & accessories

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Internet celebrity - Wikipedia

Influencer-Enmeshed Beauty Brand Morphe Ceases All Ties With Jeffree Star - Tubefilter

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Morphe's Jeffree Star split shows high risk of reliance on influencers