The brand gained a cult following among plus-size shoppers. It’s now pushing into smaller sizes, upending the industry, and testing its fan base.
Universal Standard Tests Regional and Inclusive OOH Campaign
Universal Standard Disrupts Retail with the World's Most Size
Henning X Universal Standard Collab: Plus-Size Review
What's Changing—and What Isn't—About Fashion's Relationship to the
These Women Are Shaking Up the Plus-Size Fashion Industry
Universal Standard Elevated Women`s Clothing. Sizes 00-40
This cult plus-size brand believes inclusivity means making smaller si
This cult plus-size brand believes inclusivity means making smaller si
Universal Standard: Clothing brand gets how a woman's weight