Why Adidas sports bra ban highlights the sexualisation of breasts

The campaign was celebrated for its diversity - but its subsequent banning now serves as a reminder of the constant censorship and sexualisation of women's bodies.

Adidas sports bra advertisement banned in U.K. for 'explicit

Adidas sports bra ads banned for being likely to cause widespread

Adidas sports bra ad featuring bare breasts banned after complaints

Adidas sports bra ad featuring bare breasts banned after complaints

Innovation Meets Inclusivity - The adidas Bra Revolution [PODCAST

Adidas sports bra ads banned in UK over bare breasts

Adidas sports bra advertisement banned for showing bare breasts

Adidas' #SupportIsEverything campaign showing diversity in breasts

Adidas sports bra ads banned for being likely to cause widespread

Adidas' New Sports Bra Ad Is A Photo Wall Of Bare Breasts & It's