Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Consumer behavior shifts and new experiences are broadening fan engagement

Nielsen: ONE Championship Ranks Among Top 10 Global Sports Properties In Viewership And Engagement

Women and sport today: growth statistics - Iberdrola

Women's and girls' sports: more popular than you may think

Women's sports experiencing steady growth in popularity and value - The Japan Times

Australian women's sport popularity is growing, in broadcast and fan base

Global Interest in Women's Sports is On the Rise

Young Women Emerge as Fastest-Growing Sports Audience - Comscore, - Comscore, Inc.

What to anticipate in 2014? Many young adults say soccer's World Cup

Whether it's March Madness or not, women's elite sports is a slam dunk for Florida's economy

Why brands must rethink their approach to women's sports sponsorship

Why brands must rethink their approach to women's sports sponsorship

Nielsen Report Shows MLB Growing Popularity In Foreign Countries

Female Sports Executives See Growth Ahead and Challenges

Gender Inequality in Sports Statistics 2024