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What happens to millennial fashion brands win when they try to shift a generation?

Superdry Logo Text and Brand Sign of Fashion Store of British Clothes Trend Company Editorial Photography - Image of editorial, front: 220131477

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Britain's Superdry sells Asia Pacific IP for $50 mln, Marketing & Advertising News, ET BrandEquity

Stylish and simple with the classic vintage feel. Features the signature Superdry logo on the front. Slim fit, designed to fit closer to the body for

Superdry Blue Vintage Logo T-Shirt

Superdry

Superdry finds £3.9m accounting error

Blizzard of woes: CFO quits Superdry as fashion brand mulls clearance sale

Superdry Luxe metallic logo sweatshirt in oatmeal marl

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Vintage Superdry Tshirt, Tokyo Japan Print, Logo Printed in Embossed Plastic, British Design, Great Tshirt, Mens Size Medium

Superdry clothing label logos Stock Photo - Alamy

Superdry brand hi-res stock photography and images - Alamy