Living the Brand: How to Transform Every Member of Your

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PDF) A solution to the problem of brand definition

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

Living the Brand by Nicholas Ind, Hardcover

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Fear Factor

Frontiers Role of celebrity endorsement in promoting employees' organization identification: A brand-based perspective

The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business

Redefining brand identity - Case BobbyHouston

Heritage, Free Full-Text

Full article: Brand orientation and brand values in retail banking

博客來-Create Your Space: Transform Your Brand or Die

The Corporate Brand: Toward an Anthropology of Branding

Employer Brand and Employee Engagement literature

PDF) Understanding Employee Brand Trust and Internal Brand Communications & Training (BCT) Effects on Employee Brand Performance: A study of the banking industry