Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

The Victoria's Secret backlash: how athleisure-inspired bras have

Victoria's Secret to close more stores as sales slump

The Race to Replace Victoria's Secret

Aerie: Un-retouched photos show why teen retailer is giving

Victoria's Secret latest fashion show will be more body inclusive

Aerie: How AE Underwear Became Its Own Brand

Victoria's Secret debuts collection designed for women with

Victoria's Secret is leaning into comfort and women are taking notice

The Victoria's Secret 2019 fashion show has been canceled - Vox

Brand Comparison- Aerie vs. Victoria's Secret

Why Victoria's Secret's Time Has Come And Gone

The Fall of Victoria's Secret and the Rise of Aerie Was Inevitable

Soter: Is the Lingerie Industry Still Sexist? - The Daily Utah

Case Study: How Aerie won Gen Z and Victoria's Secret's market