What's the deal with the Taylor Swift Eras tour beaded bracelets?

Making friendship bracelets for the tour to share with people seated around me. I'm hoping to make 100. : r/TaylorSwift

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Taylor Swift, Selena Gomez and more celebs at sporting events

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Set of 10 Taylor Swift Eras Tour Swiftie Heishi Bead Bracelets

Why Are Taylor Swift Fans Trading Eras Tour Friendship Bracelets?

435+ Taylor Swift Friendship Bracelet Ideas - Happiness is Homemade

Taylor Swift's Eras Tour: Sweetest Friendship Bracelet Moments

Holiday Gift Guide 2023: Best Gifts For Taylor Swift Fans Traveling To The Eras Tour

Why Are Taylor Swift's Fans Exchanging Friendship Bracelets At The Eras Tour?

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Taylor Swift, Selena Gomez and more celebs at sporting events

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Make the Taylor Swift Eras Tour Friendship Bracelets for $10, Taylor Swift Bracelet

Levi's Stadium reverses friendship bracelets ban at Taylor Swift concert - CBS San Francisco