Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Direct-to-consumer Bra Brand Parade Valued at $200 Million

Business Insider posts Cami Téllez story to snark subreddit - The Washington Post

Curvy Couture Women's Sheer Mesh High Cut Brief Black Hue Xs : Target

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

Parade news and archive

Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel

Viral Underwear Brand Parade Has a New Owner

Parade Acquired by Intimates Company Ariela & Associates International

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture