Tesco will be able to ride out this horse meat crisis, just as long as its an isolated incident and the retailer is able to communicate its response quickly, according to marketing experts.. From Campaign US
Tesco print ads apologise for horsemeat in burgers
Lance Armstrong and Tesco offer lessons in brand trust
Tesco boss defends investment in Harris+Hoole brand
Tesco needs to douse horse meat story to escape brand hit
Tesco needs to douse horse meat story to escape brand hit
Tesco needs to douse horse meat story to escape brand hit
Tesco needs to douse horse meat story to escape brand hit
Tesco hit by horse meat scandal
Iceland 'no horsemeat' ad banned