How Ellesse took to TikTok to grow brand beyond 90s nostalgists

Description

MediaCom UK won the ’Best Retail, e-Commerce and Commercial Good Campaign’ at The Drum Awards for Digital Advertising for its work dragging Italian sports brand Ellesse out of the 90s. Here, we find out more about what went into this successful project.

A Guide to Ellesse's Menswear Revival

Ellesse: the story of a comeback through digital marketing

Who said TikTok wasn't for luxury brands?

Sandie Hawkins on LinkedIn: How Ellesse took to TikTok to grow brand beyond 90s nostalgists

How to Wear ellesse's SS19 Collection This Summer

The Brand Guide to Generation Alpha

Who said TikTok wasn't for luxury brands?

TikTok's Rise and Google's Evolution

Awards Case Studies

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