If brand marketing is a tortoise, direct marketing is a cheetah

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

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If brand marketing is a tortoise, direct marketing is a cheetah

Two Types of Digital Marketers

Turning a stranger into a friend

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Two Types of Digital Marketers