The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.
Campaign of the Week: Lululemon, Dupe Swap
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Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista
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Lululemon Is Giving Away Free Leggings for Dupes
Activewear Lululemon Dupes – A Double Dose
Lululemon will swap knockoff leggings for theirs — for free
Lululemon's brilliant dupe strategy should be duplicated by all brands
18 Best Lululemon Dupes, Tested & Loved by Editors
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LULULEMON DUPES - WORKOUT LOOKS FOR LESS - VP of STYLE
LULULEMON DUPES - WORKOUT LOOKS FOR LESS - VP of STYLE
Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value
