How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation - ScienceDirect

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation - ScienceDirect

Emotional branding speaks to consumers' heart: the case of fashion brands, Fashion and Textiles

Do You Really Need More Facebook Likes? The Data Driven Answer

PDF) Social media and consumer engagement: A review and research agenda

What drives higher active customer engagement in luxury brands' social media? Measurement and contingencies - ScienceDirect

public relations curriculum Journal of Public Relations Education

Brand Awareness and Engagement - FasterCapital

PDF) The Development of Facebook's Competitive Advantage for Brand Awareness

PDF) Social media and content marketing as a part of an effective online marketing strategy