Plus sizes, vanity sizing and inconsistency in womens clothing sizes – GFW Clothing

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? It’s not just in the UK, the US have the same problem as us and much of it can be attributed to vanity sizing.

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Here's an explanation for the inconsistency in women's sizes