Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash

KIM Kardashian has apologised and vowed to rename her latest venture - a shapewear brand named Kimono - after it sparked major cultural appropriation backlash. The 38-year-old last week announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in.

Kim Kardashian apologises, promises to rename 'Kimono' shapewear

Kim Kardashian apologises and promises to rename 'Kimono' range

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Kim Kardashian apologises and vows to rename 'Kimono' range after

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Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash

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Kim Kardashian apologises and promises to rename 'Kimono' range

Kim Kardashian is renaming her 'Kimono' company after causing uproar

Kim Kardashian apologises and vows to rename 'Kimono' range after