here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
51% of SG millennials uninterested in watching Barbie: Is
barbie turns 50
Margot Robbie Opens Up About the Barbie Movie For Vogue's Summer Issue Cover Story
Behind Mattel's marketing strategy for 'Barbie' and what's next
mattel launches david bowie barbie dressed as ziggy stardust
doll hacking redefines beauty standards of barbies and bratz
Barbie sparkles in Out of Home spectacular by POLY
Barbie' represents a new era in movie and entertainment marketing
stuart semple unveils PINKIE paint, the barbiest shade of pink anyone can own except mattel
Campaign Barbies Top Sellers