Levi's CEO explains why you should never wash your jeans

Machine-washing a good pair of jeans can actually cause damage to the material

Levi's CEO insists people should NEVER place their jeans in the washer

Levi's CEO settles the debate on just how often you should wash your jeans

Levi's CEO explains why you should never wash your jeans, The Independent

Levi's CEO settles ongoing debate of how often you should wash your jeans: reports

How often should you wash your jeans? Levi's CEO settles debate

Stylist Reveals Why You Should Never Wash Your Jeans

Stylist Reveals Why You Should Never Wash Your Jeans

Levi's CEO insists people should NEVER place their jeans in the washer

How Levi's CEO washes his jeans? Hint: In the showers - The Economic Times