Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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How To Swap Your Knock-Off Lululemon For The Real Thing

Naked Beauty

Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Lululemon tells consumers why the real thing is better than #dupes - PR Daily

Kathryn Ryan on LinkedIn: #rum #tourism

Lululemon Has A Bold Strategy For Dealing With Dupes