For years, the U.S. Army has not been able to meet its annual recruitment goal. The Secretary of the Army, Christine Wormuth, is rolling out a plan to address that.
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Be all you can be' returning as Army marketing slogan
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Army brings back 'Be All You Can Be' slogan
Fiscal Year 2007 Defense Budget, February 7, 2006
Army brings back venerable 'Be All You Can Be' ad campaign - Washington Times
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Army recruiting crisis: shortage of soldiers despite record bonuses