What is Brand: How do you know if your brand is creating an emotional connection? - Mercury Creative Group

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

Connections with Customers - FasterCapital

Brand Portfolio Strategy: Creating Relevance, Differentiation

The Power of Brand Personality: Forging Emotional Connections

Connecting the Dots Between Emotions and Ad Creative - MNTN Research

Customer Loyalty Programs: 13 Actionable Steps

What is Emotional Branding and How to Use it Effectively - CleverTap

How To Build Brand Emotional Connection

How to Create Emotional Connections with Your Customers - 22

5 Key Lessons About Emotions and Customer Experience - eTouchPoint

Creating Emotional - FasterCapital