Challenger Brands: Under Armour The Underdogs

In the sports apparel market competing with the juggernauts of Nike and Adidas is a particularly insurmountable task. However, Under Armour has made major strides in a monopolistic market gaining…

How Under Armour Prevailed as the Underdog

What we can learn from challenger brands in 2016

Nothing Hits Like the Original: Under Armour HeatGear OG

Sports sponsorship is becoming too samey' says Under Armour as it launches rugby campaign

What Is a Challenger Brand? - Brand Outlaw

How to Win As A Challenger Brand - A White Paper by Kleber & Associates

Feisty Underdog - Overthrow II

Dash on LinkedIn: Being a challenger brand isn't easy. It requires you to go against the…

The Voice of the Underdog: New Book Details the Competitive