Playtex-brand bras hang at a Sears July 12, 2005 in Niles, Illinois. News Photo - Getty Images

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Playtex jazzes up bra styles, colors for Millennials

Labels of Playtex-brand bras are displayed at a Sears July 12, 2005 News Photo - Getty Images

Almost like wearing no bra at all': This Playtex bestseller is down to $18 — that's 55% off

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Playtex Brand History

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1,034 Sears Retail Stock Photos, High-Res Pictures, and Images - Getty Images